Week 00free
Intro: Welcome & Briefing
Kick-off, expectations, tooling setup
- Welcome to the cohort
- How to use this portal
Cohort 01 · Now Enrollinginvite-only
Make videospeople actuallyfinish.
The Social Media School is a five-week, single-course studio for creators who want to study the craft instead of chase the algorithm. Psychology, scripting, filming, editing — taught the way real editors learn.
05weeks
16lessons
40seats / cohort
∞lifetime
students of the craft
learning portal · v2
week 1 → Psychology of Storytelling
live Q&A every Sunday
★ Psychology of Storytelling★ Personal Branding★ Scripting★ Filming Bridge★ Editing Foundation★ Hook Engineering★ Retention Edits★ Packaging★ Psychology of Storytelling★ Personal Branding★ Scripting★ Filming Bridge★ Editing Foundation★ Hook Engineering★ Retention Edits★ Packaging
syllabus
Five weeks. One craft.
Each week unlocks on Monday. Lessons stream from CDN. Comments under every video so you can argue, ask, share cuts.
Week 01
Foundation — Identity + Thinking
Why people watch, why they stay, why they share
- Psychology of Storytelling
- Personal Branding
- Introduction to Scripting
Week 02
Scripting → Filming Bridge
Translate ideas into shootable scripts
- Script Formats that Convert
- Shot Listing & Storyboarding
- Bridging Script to Camera
Week 03
Editing Foundation
Cuts, pacing, audio, colour basics
- Editor Setup & Workflow
- Cuts and Pacing
- Audio Fundamentals
- Colour Basics
Week 04
Editing Advanced + Viral Mechanics
Hooks, retention edits, packaging for the algorithm
- Hook Engineering
- Retention Edits
- Packaging & Thumbnails
- Publishing Playbook